Psychology • Policy
Behavioural Science
You use psychology and experiments to change real behaviour — how people save, study, vote, recycle or buy.
Match with you
78%
Day to day
- Designing interventions and trials
- Analysing what actually changed
- Advising teams or government departments
- Writing up evidence
How people get in
- Psychology / economics degree then MSc
- Government analyst schemes
- Consultancy graduate roles
Degrees that lead here
PsychologyEconomicsBehavioural ScienceSociology
Routes without a degree
Research assistant rolesPolicy internships
The numbers
What behavioural science pays in the UK.
Entry level
£27K–£34K
Mid career
£40K–£58K
Senior
£70K–£90K
Top end
£110K+
Demand
Growing
Competitiveness
Moderate
Remote potential
High
Industries: Government · Consultancies · Banks · Health · Tech
Didn't expect that
Careers you didn't realise this leads to.
Same skills, different rooms.
Advertising strategy
Behaviour change is the whole job.
Management consulting
Evidence plus persuasion at scale.
Related careers
Skills that matter here: Experiment design · Statistics · Writing · Persuasion
